No Gimmicks Necessary If You Represent a Solid Product



No Gimmicks Necessary If You Represent a Solid Product

No one likes it when someone markets a product or opportunity using less than ethical or honest practices. Yet every single day you’ll come across marketers who seem to think this is a good idea. They must think so, else why would they do it?

I get that competition is on your heels. But intentionally misleading consumers in hopes of a sale only portrays you as one who lacks credibility. Make no mistake; I’m not referring to inadvertently misspeaking or being mistaken in your facts. Rather, I am referring to intentionally providing…

Making the Most of Your Webinar with a Strong Follow-Up

Making the Most of Your Webinar with a Strong Follow-Up

Anyone who’s a participating member of a good relationship knows that you need to put just as much work (or more) into the relationship phase as you put into the dating phase. The same rules apply to marketing your business via webinar.

Many people are under the assumption that all you have to do is get the most people you possibly can to the webinar and then you’re work is done. Not true. Getting people TO your webinar is the start of the process, not the end. The next and even…

Planning Your Very First Webinar

Planning Your Very First Webinar

Congratulations on making the decision to host your first webinar. If you’re someone who really enjoys sharing information verbally then you may have just found your new favorite way to market your business.

Youre probably feeling a bit nervous, but thats ok. It’s totally normal but here’s a secret most people won’t have a clue that you’re nervous while you’re speaking on the webinar. So just go with it, nervous or not and give it your best.

Of course, hosting a webinar takes planning and a greater effort than some other marketing initiatives. The first part of…

Your Essential Webinar Tools

Your Essential Webinar Tools

Hosting a webinar isn’t all about being a speaker who delivers the goods; it’s also about having the right goods to get the job done. I’m talking about the essential webinar tools you’re going to need to make a great first impression.

Let’s talk about some of the tools youll need to have in place before you host your first event:

Webinar Software

This one’s a given. You can’t actually get people to your webinar if they have no place to go. It would be like trying to hold a live conference without having a physical conference room to send…

Free SEO Analysis Tools: A One-Stop-Shop for Busy Bloggers

Free SEO Analysis Tools: A One-Stop-Shop for Busy Bloggers

Keywords, backlinks, page rank, and domain age are just a few of a long list of SEO metrics for bloggers to research and track. Even more, theres just as long a list of SEO analysis tools to choose from to conduct your research. Hopping from tool to tool is not only time consuming, it can also seriously skew your results. If youre searching for a free, one-stop-shop of SEO analysis tools, look no further than seobook.com.

Keyword Research

SEO Books keyword tool returns daily search volumes collected by Wordtracker (free version) for Google, Yahoo…

Not Everyone Loves That List of 100



Not Everyone Loves That List of 100

If you’ve been in direct sales, then you probably already know about the “List of 100.” It’s a common practice in the industry to encourage new consultants to make a list of 100 people they know. You’re supposed to sit down and list all your friends and relatives, and then start listing your hair stylist, dentist, people at church, parents from your child’s school, the mail lady and anyone else you may know until you get to 100 people.

Some people still use this technique, and I imagine there are still some who…

Static Home Page vs. Posts: A Simple Technique to Improve Your Blog’s SEO

Static Home Page vs. Posts: A Simple Technique to Improve Your Blog’s SEO

Search engines love WordPress blogs for their dynamic nature. Theyre a constant source of search engine food in the form of fresh content. Yet its surprising to know this same feature they love could cause your blog not to rank as well. Consider building a static homepage as a way to get around this conundrum.

Why a Static Homepage?

Recent WordPress developments have made the blog platform more SEO-friendly than ever. In addition, easy to install WordPress plug-ins automate a variety of SEO processes in the background, without complicated…

Finding Customers in Unusual Spots – In-Person Events

Finding Customers in Unusual Spots – In-Person Events

Meeting customers and prospects in person gives an added dimension to the relationship. Many people come to the online world with a certain level of skepticism, almost like they’re expecting to be ripped off. But if they have met you in person, you’ve broken through that barrier of distrust and you’re that much closer to the coveted know-like-trust triumvirate that makes for great customer relationships. Here are five ways to find customers in the real world:

1. Teach a class in your field. What better way to reassure people of your likeability and trust quotient…
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If You Don’t Sell Candy, Don’t Use It as a Giveaway



If You Don’t Sell Candy, Don’t Use It as a Giveaway

If you’ve ever attended a home party or vendor event such as a craft show or county fair you may have received a giveaway from a direct sales consultant who wanted to give you something to promote her business. Good idea, yes? I agree, but I have always wondered why some consultants use products other than their own to promote their business? I don’t have an answer. But let’s explore this practice further.

I’ve seen consultants who took the time and expense to make up labels with their contact…

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